And here's the new Sony a9 and the new Sony FE 100-400mm GM.

Sony just announced its most impressive camera to date, the a9. If you've been thinking about making the switch from Canon or Nikon to Sony, this camera may make that decision easier. 

This camera was created with professional sports and wildlife photographers in mind. Instead of competing with the 42-megapixel a7R II, which most people consider a "studio camera," the a9 will be geared towards photographers who need speed. The sensor falls right in-between the a7R II and the a7S II at 24.2 megapixels, but in almost every other way, the camera is a big improvement. 

The first exciting feature is that this camera offers blackout-free shooting, meaning that you will be able to see your subject in the viewfinder 100 percent of the time as you snap up to 20 frames per second. Standard DSLR cameras are incapable of doing this because the mirror, used to see through the lens, needs to flip up to take the picture, blocking your view as the camera exposes. The a9 will work like a video camera, snapping pictures instantly without any break in the feed. If you need silent shooting, the camera can shoot without any sound while using an electronic shutter. 

The autofocus is probably the most impressive aspect of this camera. The a9 has 693 phase-detect AF points that cover 93 percent of the entire frame. No more having to focus and recompose, because basically, you'll be able to focus on any point in your frame. 

This camera also comes with an Ethernet port, which may allow the camera to be controlled over a network and of course the camera also has 4K video and 5-axis stabilization along with dual SD card slots. 

The a9 will be released on May 25th for around CHF 4'998.

In the same time, Sony has today also introduced the FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom.

In order to keep up with fast-moving action, the new FE 100-400mm GM super telephoto zoom lens features a combination of double linear motor and a Direct Drive SSM actuator, which also ensures precise, quiet operation.

The double motor system allows rapid focus lens drive acceleration to capture the sudden motion that is common with sports and wildlife photography, while high precision positioning control and a newly optimized AF algorithm ensure the subject is quickly found and focused on. This ensures that the maximum AF performance of a camera like the new α9 is realized.

In order to satisfy the extensive demands of customers craving lighter, smaller and more portable super telephoto lenses, the new FE 100-400mm GM weighs in at a mere 49.3 ounces (1,395 grams), making it among the lightest in its class and an ideal fit for Sony’s wide range of compactly designed cameras.

Functionally, the lens has a zoom torque adjustment ring – a first for Sony α – allowing the user to adjust the level of torque in the ring to zoom faster or slower depending on their shooting style. There is also a focus hold button that can also be assigned to variety of functions including focus mode selection, AF area selection or the popular Eye AF lock feature.

Sony Action Cam "Our World Through the Lens of"

As a photographer, we are lucky to work on all different types of projects – some are fun, some are challenging, and this one was a mix of the two !

When Sony Action Cam contacted me about this project, my main concern was how I could show the beauty of our world with such a small camera. For me, traveling is embracing what nature has to offer, in the best way you can and by using the Sony Action Cam, I found that you can literally take the viewer with you on your journey. 

By November 2016, we began our production to acquire the assets needed to showcase this cutting-edge technology, as well as tell the stories of four unique and compelling individuals who would be using these cameras in their own areas of expertise.

For our production we've been using two FDR-X3000 Sony Action Cams. Filming in 4K with such small camera is really impressive. But I was even more impressed to capture stable images as never before with the optical steadyShot. A really big advantage when you think that this little cams are primarily used hand held.


Katherine Choong is an amazing rock climber. Her ability to scale the climbing routes of the world, with humility and grace, sets Katherine apart. I’ve no words to thank Katherine for her help during this project. To tell her story we chose to fixe a Sony Action Cam on her head by using the head mount. It was really important for me to show the real world of Katherine even at 100 meters from the ground and I feel by using the Sony Action Cam you can really take the viewer with you. We also used a drone to give a view of the amazing surroundings around her.

I greatly enjoyed working with these inspiring people and these little cams – and together we were able to share their stories in a creative and personal way.


When we were shooting sled dogs with Olivia, working with the Action Cam it really gave us the chance to enter in her world, without any distraction. This is no easy task when you’re shooting animals! 

We first choose to fix a Sony Action Cam on her head to have a real point of view from Olivia, but also to see the connection between her and these beautiful dogs. We also mount the cameras on the sled by using the roll bar mount. So by doing so, we were able to also keep a focus on Olivia and see her reaction while encouraging her dogs. We used again a drone to show the natural beauty of this amazing place in the Swiss Alps.


Aurélie is an incredible person, always trying to push her limits. She didn’t hesitate a minute before facing the icy waters of the lake in the middle of winter to enjoy her sport. And Action Cams have no problem in this weather.

We decided to mount a Sony Action Cam on Aurélie’s board. So we used the underwater housing to be sure the camera won’t get wet, but we also added an anti-fog sheet inside the housing to prevent any fog during the shooting. We also mount an action cam on her head once again. I really love this point of view because you can really feel part of the adventure. The camera was also used inside the underwater housing in case Aurélie was falling in the water.


The good things with the Sony Action Cam is that you can take them everywhere, they’re so small. To tell the story of Carolina we chose to mount one camera on her bag by using the backpack mount. Thanks to the optical steadyshot it gave a real smooth footage, even when walking quite fast. And by using the shooting grip and the live remote I was able to see exactly what I was shooting, which is a big advantage when shooting someone or a place.

I greatly enjoyed working with these inspiring people and these little cams – and together we were able to share their stories in a creative and personal way.

And finally a huge thank you to the tireless work and creative energy that always comes from the team at Sony.


With the help of photographers from different parts of the world, we were able to capture both well-known and unknown/unexplored places of the world we live in. Throughout this 4-part episode, photographers will show the world we live in through their own lenses, and the way they see it. Episode 1 features Chris Schmid, a Switzerland based photographer, showing us stories of three amazing female athletes who embrace all the beauty nature offers us in Switzerland. 



The African Survivors trailer nominated for numerous accolades

Really proud to share that our recent trailer ‘The African Survivors’ has recently been nominated for a number of accolades and awards:

  • ARFF International // Berlin – Amsterdam – Paris – Barcelona. An Independent event with major 4 live screenings for all Feature, Short, Documentary, Experimental, Music Videos, Animations and Student Films.
  • Hollywood Screenings Film Festival // ONLINE and LIVE annual event held in Los Angeles CA.

More information about "The African Survivors" can be found on Eyemage Films website:

Horses and Solitude: Inside the Life of a Brazilian Gaúcho' featured by NatGeo

My short film 'Horses and Solitude: Inside the Life of a Brazilian Gaúcho' is featured by National Geographic short film.

The gauchos of South American’s pampas are the stuff of legend. Now considered national symbols in Argentina and Uruguay, these solitary horsemen and women have herded cattle through the lowland plains for centuries. In Brazil’s southern state of Rio Grande do Sul, gaúchos (the Portuguese equivalent) have become so integral to the culture that the term is used to describe anyone living in the region. Get a glimpse of what life is like for a modern day gaúcho in this breathtakingly beautiful short.

Credit: Caroline and Chris Schmid Production Company: Eyemage Films

The Short Film Showcase spotlights exceptional short videos created by filmmakers from around the web and selected by National Geographic editors. We look for work that affirms National Geographic's belief in the power of science, exploration, and storytelling to change the world. The filmmakers created the content presented, and the opinions expressed are their own, not those of National Geographic Partners.

New Short Film Released From Chris Schmid

To be a gaucho means to be honest and kind to all living creatures.

"O Homem do Campo" is a story about being connected to nature and oneself, set in the stunning landscape of South of Brazil, made even more intensely beautiful through the meditation that solitude brings. Captured with a combination of Sony Alpha cameras (a7rII & RX10III), DJI Ronin and DJI Phamtom 4 Pro by award-winning photographers and conservationists Chris and Carolina Schmid.

A Eyemage Films production |
Story by Chris and Carolina Schmid
Edited by Eyemage Films
Executive Producers – Chris and Carolina Schmid
Written and directed by Chris Schmid